Weaponize Your Life With Purpose

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Liver King sitting on his throne holding a sword

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Liver King wearing a fur coat and smoking a cigar
Liver King hunting with his son
Liver King swimming his with wife
Liver King lifting weights in the sun
Liver King eating breakfast
Liver King and his family lying in the sun
Liver King sitting with his family dressed up
Liver King getting ready to throw a spear
Liver King sitting in an ice bath
Liver King wearing a fur coat and smoking a cigar
Liver King hunting with his son
Liver King swimming his with wife
Liver King lifting weights in the sun
Liver King eating breakfast
Liver King and his family lying in the sun
Liver King sitting with his family dressed up
Liver King getting ready to throw a spear
Liver King sitting in an ice bath
Liver King punching through the screen with brass knuckles

Weaponize Your Life With Purpose

Or do nothing
As you watch
from the sideline

By signing up, you agree to become a fucking barbarian

ANCIENTS HAD PURPOSE... WE HAVE DISTRACTIONS

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THE ANCIENTS GLORIFIED HONOR... WE GLORIFY DEPRESSION

The ancients celebrated bravery in battle. Today, we celebrate bravery for every celebrity that announces their battle with self-imposed substance abuse, fatigue or whatever trending label seems to be popular.

The ancients burned the fucking boats, we don’t even get in those fucking boats. The ancients had unwavering commitment and loyalty, we have unwavering “permission” to give up, give in, retreat, coward and try something else.

The ancients weren’t afraid to die, because they fucking LIVED!

Today, we’ll do just about anything to extend our existence, even though we can’t walk or wipe, use our dicks, or remember our own name… precisely bc we haven’t fucking LIVED!

The question and the answer are the same… WHY!

The ancients knew their collective WHY in the world… their true purpose… their true north… their reason for existence. With an unwavering commitment and a willingness to sacrifice everything, they lived with honor, died with nobility, and left behind a goddam legacy that still mesmerizes us on the big screen today (we’re drawn to this because we know that we can be legendary too).

These were no ordinary men. They were the kings, the conquerors, the legends who embodied the spirit of primal excellence. They didn't settle for mediocrity, they aimed for greatness, celebrated perfection, and etched their names deep into the annals of history.

They knew WHY… Young Primals, it’s time you do the same… strap on your fucking armor and burn your boats. It’s a straight line path to dominate, earn the coveted “Top King” status, and show the whole fucking world what you're made of.

LIGHT IT THE FUCK UP! (LITFU)

Your “WHY” is the torch that lights the path... the fire that fuels purpose and passion... the force that creates commitment, loyalty, focus, dedication and discipline with such unyielding power, that it pulls everything in its gravitational pull forward.

See how Liver King starts with “WHY” as a catalyst for full send commitment to stand up, stand firm, push back, attack and light it the fuck up!... at www.liverking.com/why-we-suck-ass

WEAPONIZING FOR PURPOSE... 5 STEPS

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HOW TO DOMINATE!
Weaponizing the process

1

Define your highest leverage roles (no more than 4 – these are your 4 swords)

2

Assign a profound WHY to each

3

Say it… make it public, anchor w/ it and lead from the front

4

Burn the fucking boats… full send, all-in commitment

5

Take massive fucking action (fire, fire, fire, aim!) to execute

HOW TO DECLARE YOUR 4 SWORDS

List all your roles… ex son, friend, brother, husband, father, provider, protector, evolutionary hunter, boss, mentor, teammate, tribesman…

Pick 4… live and die by these and touch nothing else. Yes, you will dominate your 4 swords and you will have to accept that everything else doesn’t matter (relative to your highest leverage roles). Pick more than 4, and it doesn’t work.

Want more outta life… want boundless energy to do the thing to create value at scale… want a hot girl, hot wife… maybe a family one day… want self respect… respect of your peers… want to be a formidable fucking force that takes whatever the fuck you want… in life… is this your WHY to invest in yourself and commit to working out?

Are you dad… have daughters?... want to be there to walk them down the aisle or do you want it to be some other man?... is this your WHY.

Are you a dad… have sons?… want them to hate you in the moment for making decisions for them… making them do hard things… carry heavy loads,,, figure shit out, or prefer to have them grow up to hate themselves with a lifetime of self doubt? Is this your WHY to full-send commit to fatherhood?

Are you a husband… want to feel the depth of connection?… want to feel whole… want to love and lust her… want to turn “fighting” about stupid shit / chaos into beauty and show and share that process with your own children…to model loyalty, commitment and sacrifice…  is this your WHY to sacrifice and spend time with your queen?

Are you a provider... Want to do good in the world?… want self respect, respect of others, the respect of your complementary opposite… want to feel honored for the efforts required to strive, provide and protect for self and family… is this your WHY to demand excellence of yourself as a professional, work harder, create more value, and earn more?

When you know your why, you don’t need inspiration, motivation, a song, prework out, a trainer… the spark, the torch, the flame to Commit, and take massive fucking action (fire, fire, fire, aim!) is your WHY. The how and the what are the easy parts. 

Anchor and Lead your  roles by starting with WHY…. When you know your WHY, make it public, say it… if they believe what you believe, winning is a foregone conclusion, winning is my wheelhouse… make it yours… start with WHY.

LIVER KING’S 4 SWORDS

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Liver King's 4 Swords

Graphic of a man sitting next to his spear and surrounded by 4 swords
Man
Father
Husband
CEO

Sword 1: Dominant Man - Strive With Barbarian Effort

It’s my biological imperative, and it amplifies my value and impact in my other roles as a father, husband, evolutionary hunter, and CEO. This is WHY I believe in full-fucking-send commitment. When I start the day I say it:

"YOU ARE NEVER ENOUGH... SO LIGHT IT THE FUCK UP AND MAKE IT FUCKING HELL TODAY. STRIVE WITH BARBARIAN EFFORT TO EXPRESS YOUR HIGHEST AND MOST DOMINANT FORM WITH LEVEL 10 INTENSITY – LEAVE NOTHING ON THE FUCKING TABLE... REST, INDULGE, REPEAT."

When you start with WHY, and anchor with it, make it public (say it), it’s easy to burn the boats… burn the distractions, and resolute commitment follows… this is how I dominate as a man. This lights me the fuck up to take massive fucking action… to carry a load, to make it progressively heavier, to continue double-fisting battle axes, running up the mountain to no end.

I fucking earned it… I did what was required of me today to have peace in my head and fulfillment in my heart… tonight, I will rest… I will be warm… I will be loved… I will dream.

Sword 2: Dominant Father - Empower Your Bloodline

To affirm my boys with the depth of challenge, worth and potential, so that one day, they come to believe in themselves as self-made kings. When I sit down with my boys at the dinner table everyday, I say it:

"TO ARM YOU WITH THE WEAPONRY TO BELIEVE IN YOURSELVES... TO TAKE EXTREME OWNERSHIP, SCALE, LEAD, AND ACHIEVE THE LIMITLESS LIFE YOU WANT TO SHAPE AND CREATE."

When you start with WHY, and anchor with it, make it public (say it), it’s easy to burn the boats… to say YES to your respective 4 swords… to say NO to everything else (bc saying yes to anything else is saying NO to your 4 swords). Relentless commitment follows… this is how I dominate as a dad. This lights me the fuck up to take massive fucking action… to fulfill my responsibility in my most important role.

Sword 3: Dominant Husband - CULTIVATE A BOND ABOVE, FILL IT With LOVE, AND MODEL EXCELLENCE IN RELATIONSHIP

My complementary opposite (the balance to my blade)… my lioness… my soul mate. You attract your complementary opposite, so if you want a 10, you have to create internal value in yourself so that you're a 10, too. If you want a 2, remain a 2, so on so forth. I’ll take a 10… I call her my Queen.

"TO LOVE YOU WITH ACTION... TO HOLD YOU IN MY ARMS… TO HOLD YOU IN MY HEART... TO BLEND OUR SOULS, DEEPEN OUR BOND, AND MODEL EXCELLENCE IN RELATIONSHIP TO OUR GROWING TRIBE".

When you start with WHY, and anchor with it, make it public (say it), it’s easy to burn the boats. eliminating any possibility of retreat… I know WHY so I know where to point my energy. With 19 anniversaries in the bank, my commitment to my Queen remains with my last dying breath. This is how I dominate as a husband. This lights me the fuck up to take massive fucking action… to pour into her… to spend 12 hours in each other's arms every Saturday… on top of our mountain.

Sword 4: Dominant CEO - UNITE A TRIBE, CHANGE THE TRAJECTORY OF HUMAN HEALTH

Because 4,000/day kill themselves, our people are hurting at record rates, and there’s something we can goddam do about it – it’s called Ancestral Living. When I sit down with my team at a board meeting, or any meeting, I say it…

"BECAUSE OUR PEOPLE ARE HURTING AT RECORD RATES, WE'VE ALL BEEN THERE AND STRUGGLED THROUGH THE SUFFER, WE’VE ALL RECOVERED OUR LIVES AND NOW HAVE FAMILIES... ANCESTRAL LIVING SAVED YOUR LIFE, SAVED MY LIFE, MY WIFE, MY MARRIAGE AND MY BOYS...”

When you start with WHY, and anchor with it, make it public (say it), it’s easy to burn the boats. No half measures and no turning back… to unite a fight that only an all-in tribe of “true believers” can advance… to make our fucking dent in the universe… to change the trajectory of human health in our lifetime. Commitment to our ancestors… commitment to our people. This is how I dominate as a CEO and evolutionary hunter. 

This lights me the fuck up to take massive fucking action… even when I don’t feel like a king, I know what needs to be done and will stop at nothing to advance the ancestral message… “to put back in, what the modern left out… to return our people back to strength, health and happiness.”

MOTIVATION IS FOR PUSSIES

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WHY MOTIVATION IS FOR PUSSIES

IF YOU NEED A SONG TO REV UP, A PRE-WORKOUT TO GET AMPED, A PERSONAL TRAINER TO YELL AT YOU… IT WON’T FUCKING LAST, IT DOESN’T SCALE, YOU GIVE UP, AND MOVE ON PRECISELY BECAUSE YOU DIDN’T, STILL DON’T, KNOW YOUR GODDAM “WHY”
- LK (I said that)

PURPOSE MULTIPLIES NET WORTH

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THE MULTIPLIER OF "WHY" TO BUILD NET WORTH

Primals wanna know...

"What's your bench," when you should be asking “why do you lift.” The answer to "what's your bench" is one word... “MOOOOAR!” The answer to “why do you lift” is... because I can't think of anything more fundamental to be in life than a beast — because strength makes all other values (higher values) possible.

I lift to create the winning mindset, to stimulate adaptation, growth, gainz and endless abundance. I lift because strength is in my blood, it's my bloodline, and it's my biological imperative as a man! I lift because I can't be a good dad, husband or CEO if I'm sick, weak or dead. See the difference?

Defining my WHY is how I created my $300,000,000 Net Worth... if you don’t know this, then CLICK HERE TO FIND OUT.

If you only ask “what's your bench,” you only get an arbitrary response like “500.” If you ask “why”, you get the code that unlocks the thing… you now have the blueprint to a centerpiece six-pack, a fulfilling relationship, and any business endeavor. 

What's Your WHY?

Liver King punching through the screen with brass knuckles

Weaponize Your Life With Purpose

Or do nothing
As you watch
everyone else succeed

By signing up, you agree to become a fucking barbarian

LIVER KING,

Out!

Liver King Out!

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